Engaging Potential Students Through Fun (And Educational!) Direct Mail

The piece delivered potential KH families an enjoyable, “boredom-busting” activity to do over summer break. The focus was on both the children and their parents, so we created a mailer that walked them through an interesting STEM (science, technology, engineering and math) activity with crisp, catchy graphics and a fun and unusual goal: create a catapult.

So, Your Bond Proposal Failed. What Now?

You put up the yard signs, handed out the flyers, and sent countless pieces of information out about your bond proposal. Support was strong leading up to the election, then to your surprise, it was voted down. The idea that the community will support a public school bond proposal is never a given, despite even the strongest efforts. We explore why bond proposals fail - and how to avoid it in the future.