We believe it’s not the biggest or the strongest that thrives.

It is those who know how to adapt, change—and successfully tell their story.

For almost 20 years, Galapagos has been providing insight-driven strategy and marketing services to community banks throughout the country—institutions that are complex and operating in a highly competitive environment.

Our team of data analysts, strategists, professional communicators, and graphic designers have taken some of these most disciplined and proven marketing strategies and successfully applied them to schools and, in particular, the significant issues that school districts face.

Why GALAPAGOS?

  • Expert Professional Knowledge

    To see and understand the big picture and to provide an unbiased, informed perspective on the district’s situation.

  • Deep Industry Knowledge

    To uncover and interpret opportunity and to craft effective strategy customized to the district’s particular situation.

  • Obsessive Work Ethic

    A willingness to apply quality and care to each component of a project - no matter how small - to get things done. Knowing that you can count on your partner is vital.

  • Organizational Understanding

    To know what it takes to get things done. The best plans can fumble if the organization can’t implement them.

  • Range of Services

    Having one partner involved in multiple aspects of the marketing effort ensures consistency and delivers efficiency.

  • Commitment to Client Success

    A partner that is committed to your success, who wants to win, and assumes the perspective of being on your team can simply deliver more.

It’s not the biggest or the strongest that thrives...

It’s not the biggest or the strongest that thrives...

What Sets Us Apart

We work with districts that have a marketing team and those that do not. Offering highly-customizable services, we can help you fill in gaps by being an extension of your team, or completely fill your need for marketing and communications.

  • Our approach always starts with research. We utilize our own statewide parent research, as well as help our clients capture parent, student, and staff data of their own to build a solid foundation for marketing messages that are relevant and meaningful.

    We are experts in understanding and applying consumer needs to K-12 education. Parents’ expectations are growing and schools must stay relevant and keep up with ever-changing parent needs.

  • Insight builds the foundation for a strategy that is focused on meeting the district’s goals. Whether it’s the acquisition of new families, retention of current ones, a bond proposal, or all of the above, a strategy can be built to set the district up for success (and stay within your budget - no matter how big or how small that budget is).

  • Billboards, social media, parent communications, even events - Galapagos can help you execute both the monumental and the mundane tasks to execute your strategic marketing plan.

  • We believe what gets measured gets managed, and as your marketing partner, we want to ensure we all know what strategies, media, and tactics are working best for your district. We’ll monitor and measure everything, providing reporting and recommendations for continuance or adjustment so we can stay on a path to success.