A Thriving District
Acquisition and retention go hand-in-hand. Districts with a strong community presence and brand know they need to acquire new families and ensure they not only retain the ones they have but also create ambassadors for their district. This maintains a strong pipeline of new families interested in enrolling.
Growth
With declining birth rates and more competition than ever in K-12 education, most districts we work with want to grow. It’s important to remember there’s more than one way to grow, and depending on your district’s situation, you may have to address both acquisition and retention issues.
Acquisition
We have developed a one-of-kind targeted enrollment campaign to help you acquire new families that reside in your district but choose another school. Through research, data analysis, relevant messaging, and stunning design, we can draw attention to your district, ensuring prospective families take notice and likely become new families in your school district.
Our enrollment campaigns have seen ROIs upwards of $31. Each acquisition campaign is built specifically for your district - there is nothing off the shelf that other districts may have used. Through an understanding of your district and the families who reside within it, we can build an enrollment campaign that’s specifically designed to attract new families to your district.
Retention
Some school districts are successful at bringing new families in but struggle to keep the ones that they have. This back door loss often goes unseen but can be more negatively impactful than slow acquisition growth.
Through research and customer experience knowledge, we can help districts pinpoint why families are leaving and help put in new initiatives to keep families from continuing to choose your competitors.
Jackie Hebert
Marketing Coordinator, Link Learning
“Galapagos knows how to get results. Trust in their knowledge of digital marketing and overall marketing planning for your school. They listen to what you want and make a structured plan that can be altered as needed. Their reporting of marketing strategy results is very thorough.”
Our Work
Here is a look at the impact your brand can have when you engage with a strategic focus and clear differentiation.