Start With Success
Virtual Learning Centers of Michigan
Rebrand and Website Design
The Challenge
This virtual high school had the challenge of standing out in the crowd and being seen as a leader in virtual education among the competition. They committed to redefining their brand and redesigning their website to be noticed and maintain staying power in their highly competitive markets.
The Goal
To define the organization’s brand and to position them as a leading virtual education expert and a place where students are prioritized and provided a personalized path to success.
SVLCOM: Welcome Packet
SVLCOM: Social Media Templates
SVLCOM: Brand Guidleines
SVLCOM: Website Development
SVLCOM: Visual Identity Development
SVLCOM: Outdoor Marketing
SVLCOM: Social Media Development
SVLCOM: Website Development
The Approach
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Collaborative workshop with stakeholders to further develop the brand and define the “Why” of the school.
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Performing parent, student, and staff surveys we were able to gather important information about current brand customer experience. Galapagos was also able to gauge brand reputation and communication preferences that would help to guide all decisions in the rebrand process.
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Including developing the visual brand elements, creative concepts and defining brand standards.
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This includes website design, content creation and maintenance.
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Galapagos sent a photographer to various SVLCOM locations to capture custom images that can be used in their marketing. Galapagos also provides custom copy writing and content creation for SVLCOM.
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Direct mail, creative development, reporting, training, additional enrollment items and/or activities as needed.
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Social media content creation and management, event promotion, digital and print communications, additional marketing support as needed.
The Results
Through research and analysis, we developed a strategy and brand for this virtual high school that highlighted what makes them different and focuses on their vision to help students find their way, one class at a time.