Link Learning:
Where You Can
The 2023-2024 enrollment campaign provided the district a year-one ROI of $4.19
The Challenge
Parents have many choices when it comes to high school education and traditional high school doesn’t work for every student. This virtual high school committed to redefining their brand and their mission to target students looking for an alternative education to ensure long-term relevance and success.
The Goal
To define their brand and to position the online high school as a leading virtual education expert where students are cared for and are provided a personalized path to graduation as an alternative to traditional high school.
The Approach
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Collaborative workshop with stakeholders to further develop the brand and define the “Why” of the school.
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Performing parent, student, and staff surveys we were able to gather important information about current brand customer experience. Galapagos was also able to gauge brand reputation and communication preferences that would help to guide all decisions in the rebrand process.
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Including developing the visual brand elements, creative concepts and defining brand standards.
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This includes website design, content creation and maintenance.
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Galapagos sent a photographer to various Link Learning locations to capture custom images that can be used in their marketing. Galapagos also provides custom copy writing and content creation for Link.
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Direct mail, creative development, reporting, training, additional enrollment items and/or activities as needed.
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Social media content creation and management, event promotion, digital and print communications, additional marketing support as needed.
Link Learning: Brand Development
Link Learning: Website Development
Link Learning: Brand Guidelines
Link Learning: Outdoor Marketing
Link Learning: Website Development
Link Learning: Social Media Content Development
Link Learning: Social Media Templates
Link Learning: Website Development
The Results
Through research and analysis, we developed a strategy and brand for the school that highlighted what makes them different from traditional public high school and focuses on their vision to help students find their way, one class at a time.