Another Success Story:
Success Virtual’s 2023-24 Campaign
The virtual school’s enrollment campaign achieved a strong ROI of $18.25 per dollar spent, resulting in 48 new enrollments.
Project: Enrollment Campaign, 2023-24
Client: Success Virtual Learning Centers of Michigan
The Goal
Success Virtual Learning Centers set out to increase enrollment and solidify its reputation as a leading provider of flexible and accessible virtual education in Michigan. The campaign aimed to connect with prospective students and their families by addressing common barriers to virtual learning, such as technology access and personalized support, while showcasing the community-oriented nature of the program.
Using a blend of direct mail, digital advertising, and localized outreach, the campaign focused on building brand awareness, converting leads, and driving sustained enrollment growth.
The Approach
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Targeted mailers were sent to families in key locations across Michigan, including Flint, Hazel Park, Lansing, Muskegon, and Waterford Township. These personalized mailers emphasized Success Virtual Learning’s unique advantages and achieved a strong ROI of $18.25 per dollar spent, resulting in 48 new enrollments. Notable successes included Lansing South (13 enrollments) and Waterford Township (10 enrollments), showcasing the impact of this direct outreach.
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A robust digital strategy reached families through Facebook, Instagram, TikTok, YouTube, and Google Search, driving significant engagement:
5.4 million impressions, up by 1 million from the previous year.
26,065 clicks, a 69% increase year-over-year.
309 enrollment forms, 90 more than the previous year.
Google Search ads, in particular, proved effective, generating 11 enrollments with an ROI of $5.60 per dollar spent, contributing meaningfully to the campaign’s success.
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Synchronized email campaigns amplified the reach of direct mail efforts. With 43,791 opens and a 2.84% click-through rate—double the prior year’s performance—emails brought in an additional 13 enrollments. The impressive ROI of $43.33 per dollar spent underscored email’s role in engaging prospective families.
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SharpSpring’s data-driven platform helped convert 786 form submissions into 589 qualified leads, a year-over-year increase that highlights the efficiency of the lead nurturing strategy.
The Results
The campaign successfully expanded Success Virtual Learning Centers’ visibility and drove enrollment growth, delivering outstanding results:
48 new enrollments from direct mail with an ROI of $18.25.
Over 5.4 million impressions and a 39% increase in first-time phone inquiries from digital ads.
11 enrollments from Google Search ads with an ROI of $5.60.
$43.33 ROI for email marketing, contributing 13 additional enrollments.
By leveraging a multi-channel approach that combined traditional outreach with digital innovation, Success Virtual Learning Centers strengthened its position as a trusted and accessible education provider for Michigan families. The campaign exceeded expectations, fostering trust, engagement, and measurable enrollment growth statewide.