Where Community Meets Opportunity: Lakeview’s Path to Growth
The 2023-2024 campaign resulted in 34 new enrollments with Y1 ROI of $11.29.
The Goal
Lakeview School District launched its enrollment campaign to connect with families in the district who had children not yet attending Lakeview schools. The campaign focused on showcasing the district’s exceptional educational offerings and building trust within the community.
By leveraging both direct mail and targeted digital advertising, the district aimed to enhance brand awareness, foster deeper community connections, and drive measurable growth in student enrollment.
The Approach
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A series of three postcards was sent in February, May, and August to families with school-age children, targeting specific age groups. Each postcard carried consistent branding and a clear call to action, emphasizing Lakeview’s strengths. This effort resulted in 34 new enrollments across Lakeview High School, Lakeview Middle School, and various elementary schools, with Y1 ROI of $11.29 demonstrating the impact of tailored, personal outreach.
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To complement the direct mail campaign, digital ads ran on social media, display platforms, and Google Search. The results were compelling:
Over 3.4 million impressions built awareness within the district.
15,504 clicks drove traffic to the district’s website, engaging prospective families.
Google Ads alone generated 3,964 clicks and 48 phone calls, of which 40 were first-time inquiries, reflecting strong interest and conversion potential.
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Galapagos Marketing used a three-step process to match new enrollments to campaign efforts. By utilizing the 2024-25 per-pupil foundation allowance of $9,608, the campaign demonstrated clear financial returns, underscoring its effectiveness.
Lakeview Enrollment 2023-24 Digital Advertising
Lakeview Enrollment 2023-24 Direct Mail
Lakeview Enrollment 2023-24 Social Media
Lakeview Enrollment 2023-24
The Results
The Lakeview enrollment campaign achieved its goal of driving growth and strengthening community trust. Key highlights include:
34 new enrollments and Y1 ROI of $11.29 from the direct mail initiative, showcasing the power of personalized communication.
Over 3.4 million impressions and 15,504 clicks from digital ads, significantly boosting brand visibility.
Google Ads proved particularly effective, generating meaningful engagement and contributing to enrollment growth.
Through a thoughtfully crafted strategy combining direct and digital outreach, Lakeview School District successfully connected with its target audience. The campaign not only boosted enrollment but also reinforced the district’s reputation as a trusted and high-quality educational choice for families.
The 2023-2024 enrollment campaign, provided the district a year-one ROI of $4.19 and enrollment for the 2023-24 was higher than projections.