K-12 Education, Upgraded:
Uplift Michigan’s Brand Campaign
A multi-channel strategy aimed to position Uplift as a trusted, student-centered alternative to traditional online options.
The Goal
In a crowded and competitive virtual school market, Uplift Michigan set out to build a brand that truly stands apart. The “K–12 Education, Upgraded” campaign focused on humanizing the school through real student and staff stories, emphasizing a wellbeing-first approach.
A fresh, modern visual identity supported a multi-channel strategy that aimed to boost brand recognition, increase inquiries, and position Uplift as a trusted, student-centered alternative to traditional online options.
The Appraoch
Uplift Michigan - Bus Signage
Uplift Michigan - Outdoor
Uplift Michigan - Direct Mail
Uplift Michigan - Digital Advertising
The Results
With a refreshed visual identity and consistent messaging across platforms, the brand now resonates more deeply with families seeking a student-centered alternative.
In total Uplift saw over 21 million impressions across paid search, social media, and display ads, resulting in a 60% increase in website visits and 483 new inquiries.
Authentic storytelling and human-centered creative helped shape a more approachable, trustworthy presence that continues to support outreach efforts well beyond the campaign window.