Every Student Matters, Every Possibility Realized: KHPS’ Enrollment Success
The effort delivered an impressive Year 1 ROI of $7.52—meaning every $1 spent on the campaign generated $7.52 in funding through new students.
The Goal
Kenowa Hills Public Schools set out to boost student enrollment by connecting with families in the district who had school-aged children not yet enrolled in the district. The campaign highlighted the district’s exceptional educational programs and welcoming community, with a focus on maximizing the return on investment.
The strategy combined targeted direct mail and digital advertising to build awareness and encourage families to choose Kenowa Hills for their children’s education.
The Approach
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Between January and July, the district sent three carefully timed mailers to households with children aged 0-17 who weren’t currently enrolled in Kenowa Hills. This focused approach ensured that the campaign reached families most likely to consider enrolling. The effort resulted in 48 new enrollments (excluding preschool), delivering an impressive Year 1 ROI of $7.52—meaning every $1 spent on the campaign generated $7.52 in funding through new students.
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To support the direct mail campaign, digital ads ran from April to June, further amplifying the district’s message. The results were outstanding:
Over 1.4 million impressions raised awareness across the community.
2,408 clicks drove traffic to the district’s website, increasing engagement.
4,994 conversions reflected strong interest, with families returning to the site, making calls, or exploring multiple pages.
Social media, display ads, and Google Ads worked together to ensure consistent messaging and effectively engaged potential families.
KHPS Enrollment 2023-24: Direct Mail
KHPS Enrollment 2023-24: Direct Mail
KHPS Enrollment 2023-24: Digital Advertising
KHPS Enrollment 2023-24: Direct Mail
KHPS Enrollment 2023-24: Digital Advertising
KHPS Enrollment 2023-24: Direct Mail
The Results
Kenowa Hills Public Schools successfully achieved its goals, driving both awareness and new enrollments. Key highlights include:
48 new enrollments from direct mail efforts, validating the campaign’s strategic approach.
Over 1.4 million impressions and 4,994 conversions from digital advertising, showcasing high engagement.
An ROI of $7.52, demonstrating the campaign’s efficiency and value.
By combining traditional direct mail with targeted digital strategies, Kenowa Hills effectively connected with its audience, drove enrollment growth, and reinforced its reputation as a top choice for families in the district.