All in Education Marketing
Skip the yard signs, skip the door-to-door knocks and handouts, and just focus on your district’s parents. At this point in the game you’re not trying to sway a no voter to cast a yes vote, you should only be focusing on ensuring all of your supporters make it to the polls, through a sense of urgency and ownership.
The piece delivered potential KH families an enjoyable, “boredom-busting” activity to do over summer break. The focus was on both the children and their parents, so we created a mailer that walked them through an interesting STEM (science, technology, engineering and math) activity with crisp, catchy graphics and a fun and unusual goal: create a catapult.
You put up the yard signs, handed out the flyers, and sent countless pieces of information out about your bond proposal. Support was strong leading up to the election, then to your surprise, it was voted down. The idea that the community will support a public school bond proposal is never a given, despite even the strongest efforts. We explore why bond proposals fail - and how to avoid it in the future.
As you read this, families are researching your district. Do you have the tools and resources to ensure they enroll?
Galapagos Marketing independent research of parents in 66 counties across the Midwest uncovers the diligence behind school choice, and how to ensure your district is positioned to be the top choice.
Increased competition and parents’ demands for school choices for their children have created an environment where districts have to compete to get and retain students living within their boundaries.
To engage parents looking for the best choice is no easy task. That’s where storytelling comes in.