All in Digital

Insights Into What Parents Want From K-12 Schools

The Galapagos Annual K-12 Parent Survey revealed insights as to why parents in Michigan switch schools, what they value most from the school they choose, and other revelations into how parent concerns shift with income level and political affiliation.

With declining birth rates across the state of Michigan, and an increased desire from parents to have more choices post-Covid, K-12 schools are seeing student movement increase not just during the summer, but throughout the school year.

Survey Reveals What Parents Value Most from their Child’s School, Providing a Framework for Your Communications Plans

Every year, Galapagos surveys a representative sample of parents across Michigan. Why? Because it provides a glimpse into what K-12 parents value most about their children’s schools. Armed with this insight, schools can better frame their marketing plans, communicate what sets them apart, and attract more families to their district.

The Reputation of Public Schools is Declining. What Can You Do About It?

Before the start of this school year, we surveyed K-12 parents across Michigan to find out how they felt about their children’s schools.

The survey touched upon various topics including their feelings about COVID protocols, concerns about learning loss, mental health, and how schools communicated throughout the pandemic.